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Project-based

Brand Identity

We build identities from the ground up — naming, logo systems, colour, type, and the rules that keep everything consistent. The result is a brand that looks deliberate everywhere it shows up, from a business card to a billboard.

What's included

Everything you need to grow

Senior-level delivery, built around your goals — for clients in the US & worldwide.

Logo & Mark Design

A primary logo, marks, and lockups drawn to work at every size and in every place.

Brand Strategy & Naming

Positioning, voice, and naming that give the identity something true to stand on.

Colour & Typography

A considered palette and type system chosen for character and legibility, not trend.

Brand Guidelines

A clear rulebook so your team and vendors apply the brand the same way every time.

Visual Language & Motifs

The patterns, grids, and graphic devices that make the brand recognisable beyond the logo.

Rebrands & Refreshes

Evolving an existing identity without throwing away the equity you have built.

Process

How we deliver

1

Discovery

We learn your business, audience, and competitors, and agree what the brand needs to do.

2

Concepts

A small number of distinct directions — not a hundred logos — each with a clear rationale.

3

Refine

We develop the chosen route into a full system: marks, colour, type, and layout.

4

Deliver

Final files, guidelines, and a handover so your brand is ready to use everywhere.

Deliverables

What you'll receive

  • Primary logo, marks, and responsive lockups
  • Colour palette and typographic system
  • Brand guidelines document
  • Core templates and graphic assets
  • Master and export files, with full ownership on final payment
Tech & tools

What we work with

Illustrator Figma InDesign Photoshop Type foundries

Not sure which approach fits your business? We'll recommend the right stack and scope in your free quote — no jargon, no pressure.

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FAQ

Common questions

We present a few carefully considered directions rather than dozens of throwaway options — each with the thinking behind it. You choose one to develop into a full system.

Yes. On full payment, all final files and intellectual property transfer to you, including editable master files.

Absolutely. A refresh keeps what is working and sharpens the rest — we can evolve an identity rather than start from zero when that is the right call.

Logo files in every format you need, a colour and type system, brand guidelines, and core templates — everything your team and vendors need to stay consistent.

Yes — many clients pair brand identity with our web design and graphic design so the new look ships everywhere at once.

Ready to grow?

Get a free quote for Brand Identity — free consultation, global delivery, USD.